Monday, December 20, 2010

POSTCARD DESIGN #2 FOR SPIRITUAL VISIONS EXHIBITION

Here is another design for a promotional postcard for the Spiritual Visions Exhibition, featuring the artwork "Mighty Hercules".







This one was tricky because in the photograph, the art work was slightly tilted to the right. So I had to tilt the photograph on the postcard to the left, so that the central elements in the collage lined up down the line. This was kind of a pain in the butt (I had to create various shapes to hide the missing corners), but I think well worth it (I can be pretty obsessive about my centerlines, but on this piece it was essential).

I have to admit that I might like this one even more than the last one. The circle seems to balance itself well. Also, I picked a kind of offwhite/eggshell colored glossy card-stock paper to print it on, and this really sort of hums with the white of the lily petal, giving the entire postcard a slightly antique feel which I feel works supremely with the nature of the show, at this creaky and opulent old mansion/museum.

I feel very satisfied with this card, and worked very hard for it with a local printer. They mostly do sort of old fashioned offset printing, but inquiring, I discovered that they do digital as well. Somehow I got it in my head that they could work from Illustrator, which seemed suprising, and indeed it turned out that they don't! So the poor woman worked VERY VERY hard with me to REBUILD the entire postcard in Publisher. It was an arduous process for us both, which pushed us both to our limits, but in the end, we both pushed through, and came out with a postcard that I think we are both proud of.  And local artists have been telling me "wow, I didn't know they do printing like that!" So hopefully it will be worth all that hard work for them, and knickpicking on my part (they were very patient and understanding). I feel fortunate to have established this relationship with them, and am looking forward to working with them more in the future.    

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