Monday, December 20, 2010

POSTCARD DESIGN #2 FOR SPIRITUAL VISIONS EXHIBITION

Here is another design for a promotional postcard for the Spiritual Visions Exhibition, featuring the artwork "Mighty Hercules".







This one was tricky because in the photograph, the art work was slightly tilted to the right. So I had to tilt the photograph on the postcard to the left, so that the central elements in the collage lined up down the line. This was kind of a pain in the butt (I had to create various shapes to hide the missing corners), but I think well worth it (I can be pretty obsessive about my centerlines, but on this piece it was essential).

I have to admit that I might like this one even more than the last one. The circle seems to balance itself well. Also, I picked a kind of offwhite/eggshell colored glossy card-stock paper to print it on, and this really sort of hums with the white of the lily petal, giving the entire postcard a slightly antique feel which I feel works supremely with the nature of the show, at this creaky and opulent old mansion/museum.

I feel very satisfied with this card, and worked very hard for it with a local printer. They mostly do sort of old fashioned offset printing, but inquiring, I discovered that they do digital as well. Somehow I got it in my head that they could work from Illustrator, which seemed suprising, and indeed it turned out that they don't! So the poor woman worked VERY VERY hard with me to REBUILD the entire postcard in Publisher. It was an arduous process for us both, which pushed us both to our limits, but in the end, we both pushed through, and came out with a postcard that I think we are both proud of.  And local artists have been telling me "wow, I didn't know they do printing like that!" So hopefully it will be worth all that hard work for them, and knickpicking on my part (they were very patient and understanding). I feel fortunate to have established this relationship with them, and am looking forward to working with them more in the future.    

Tuesday, December 7, 2010

POSTCARD DESIGN FOR SPIRITUAL VISIONS EXHIBITION

Here is a postcard that I have recently been designing for an upcoming Exhibition I will be showing my sculpture in, at Hermitage Museum in Norfolk, VA. The Museum's Publicity Director, and the Executive Director, were both very cool about allowing my to produce my own materials to help publicize the show; and more to the point, my involvement in it, which I appreciated very much. They were even kind enough to lend me the use of their logo (which I used on the back), and they were very encouraging in general. They have been great to work with.



Here is the BACK of the postcard. You can click on the image for an enlarged view (to read the text at the bottom)
Sorry about the size, blogger's scrollific format does not permit much in the way of width...



So, whadya think? For this design, I had to walk a fine fine line, between the sacred and the sacrosanct, trying to 'toot my own horn', while still keeping with the tone of the show. I hope that I have acheived this.
 To this aim, I made lots of use of the center points. Invisible to the eye, this thing is loaded green to the gills with guide lines. 
   And then, there is also that abberition...I felt a little bit corney at first, putting this in, but I needed a line to devide the back of the postcard (!), and it just sort of appeared....woooOOO!
I like it, he's the show's own Casper the friendly ghost, and he's welcome in my postcard anytime. 

Most of all, I'm glad I got to make a postcard featuring that image. I have a few particular friends wall that this postcard is aimed for like a remember-me seeking missile.
   It is also a pretty neat (ok REALLY NEAT) show, and I am proud to get to make a postcard for it.

I wish that I had thought to offer my services to the other artists in the show. Would be fun to see what they came up with...

Little Piggy goes to Print Shop tomorrow morning at the crack of dawn..