This past week, I found/stole some time to make a banner for
a wonderful band I play with, ZamBamBooGee.
I had come up with the logo design, right after we had
chosen the name, which comes from an obscure Afro-American beatnik poem from
the early 60’s, according to bandmate/bassist Bruce.
I didn’t have a particular brand identity in mind when
drawing the logo, at least not quite consciously; I just started sketching, and
this is what I came up with. I like it though, for a number of reasons.
When we played at UCLACC in February, I was invited by the
owner, who placed a sharpy in my hand, to ceremoniously sign the wall with our
bands name. Of all 10 of our collective hands, how had she know to put in this
one? Thus, for the first time, this logo had its chance to be boldly born
across that wall, 8 parts tactical assault, 2 parts scrawl.
And with our outdoor gig coming up to kick off the DownTown
Sounds In Siler City 3rd Friday Concert Series, and rumors of UNC
TV’s plans to broadcast it, I thought this seemed like an opportunity not to be
missed, for exposure, and just who to do the job than a banner.
My first step was to transpose/sketch the logo out on the
back of an older banner I had scavenged years ago in Durham. I had since primed
its surface with a light grayish purple, for the purpose of a face painting
banner.
Sketching this logo design flowed very easily. Its funny, I
guess I must have worked out most of its kinks during previous sketches,
because it just flows so naturally from my hand. For me, at least, there is a
very strong sensual component that has been worked out, by the hand, through
the human body. And I wonder of this translates visually to others, as it does
to me…
Once all of the edges and contours had generally found themselves on the format of the banner, it was time to take the leap, and cut them
in in paint.
To begin, I layed in the black background. I was not
completely commited to an all black background. In future incarnations, I might
like to play with a little more depth and texture, sort of a washed out
tan/sepiaed feel. But for this situation, I was on a tight deadline, and the
black background seemed like the sureset bet.
My next move was to paint in the green bamboo. This required
quite a bit of experimentation to achieve the dusky blue/grey/greens of bamboo
culms, while also keeping the fresh lush green hue. Using several different
tones, and colors to lend the pole the feel of roundness, I think I was finally
able to strike a balance of the subtle color characters.
However, my gratifying seeming-virtuosity in giving the bamboo culm its cylinderic depth came back to haunt me later, when I added the letters on top of it. The varied background became just to busy to make the lettering very legible.
However, my gratifying seeming-virtuosity in giving the bamboo culm its cylinderic depth came back to haunt me later, when I added the letters on top of it. The varied background became just to busy to make the lettering very legible.
My next step was to go ahead and lay in the lettering in white.
My final destination color was to be a neon orange that I had pilfered from a closing Hungates sale (RIP). However, I knew that in order for this orange to truly sing its siren song, it would need a stage of white to perform from.
I found that painting white ontop of the black was much more
fulfilling, than its opposite approach of cutting back in on the white, which I
eventually had to do. It was just more difficult to achieve a full and natural
roundness, and grace to the curves, cutting back in this way, perhaps not
surprisingly.
However, I also found that it can be dangerous to be too
zealous with this white underpainting, particularly ontop of the varied and complex
surface of the bamboo…
For my next step was to go ahead and lay in this bright
orange color on top of the white. And while it did sing dutifully,
every edge where I shyied back with the orange from too-plump and blustery of a white underpainted edge, I was left with a screeching white line, that clawed at my eyes, and my knowledge that I would need to come back in with various shades of green. And remixing these shades, on such a tight time line was a daunting and costly mistake.
every edge where I shyied back with the orange from too-plump and blustery of a white underpainted edge, I was left with a screeching white line, that clawed at my eyes, and my knowledge that I would need to come back in with various shades of green. And remixing these shades, on such a tight time line was a daunting and costly mistake.
For the Z, I attempted a similar approach, laying in an
orangy yellow, on which to spread some gold paint. However, after I had painted
a sizable section of the Z with this orange, I discovered that the gold would
not infact shimmer from this platform, but rather shrink into it, and I knew
that I was doomed..for now the bright orange, and strong willed Z was competing
with the neon orange lettering, and disharmony ensued..
So, with dwindling time on the clock, and juggling all sorts
of band issues, I finally made the decision to return the Z to the light
grayish purple it had incedentaly begun as, realizing that in fact, its subdued
hue was its strength in the balance of the design, tempering the strength of
the Z’s serpentine writhing.
I will continue to develop this banner, and this design. I
might even enlist the superpowers of cohort/Muralist/Colorist extraordinaire,
Stayce Leanza, for her two cents.
As Stacye smartly explained to a fan at the concert last
night, it’s a work in progress, and thus, at every show, she can observe its
transformations.
Sounds like a good model to me.
We did decide the banner, even in its unfinnished state.
The Gig was a BLAST!, and I am glad that we had a name to go with it, perfect or not.
In fact, a picture of the band made it into the Chatham News, and what was emblazoned right across the background, behind my bodacious bandmates? Da Banner, bearing our bequeethment. bedumdum. Well, that was a well invested(and rewarded) stretch of artistic capital!
Rocker JoVonboogee |
ZambamBruji |
Studious Scooterzamboogee |
and here, finally, is our lord, our Savior in action, Soundman ZambambooGeo
with ZambamBanner in background!
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